Soft Power Index 2025 Rank . Soft Power Index 2024 India Tova Ainsley The United States retained its top ranking with a record score of 79.5 out of 100. Brand Finance publishes the Global Soft Power Index based on a survey of more than 170,000 respondents from over 100 countries to gather data on global perceptions of all 193.
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The United States retained its top ranking with a record score of 79.5 out of 100. Doha, Qatar: In another notable achievement, Qatar has secured the seventh position in Asia and the 22nd spot globally in the Global Soft Power Index 2025, a prestigious ranking compiled by Brand.
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UAE leads Mena region on Global Soft Power Index, among top 15 . View the full Brand Finance Global Soft Power Index 2025 here. The UAE achieved two noteworthy accomplishments in 2025 by experiencing a dramatic increase in its Nation Brand value from $1.